How to be a (Great) Participant in the World of Social Media


I am starting a blog about social media.  I bet I’m not alone.  Lots of people are interested in this field.   How can one stand out above the noise and differentiate his or her voice from all the others?  How can one effectively leverage the ever-growing array of tools (i.e. Google, blogs, social networks, twitter, etc.) and techniques?

In my efforts to answer these questions I have been reading an e-book titled Brink – A Social Media Guide from the Edge.  In it, author and practitioner Todd Defren recommends that one, “Listen.  Think.  Listen.  Act.  (Slowly.)”

“Listening” means to understand who is saying what about one’s industry, brand, product, service, etc.  This includes “hearing” the good, the bad, and the ugly.  

Over the next several weeks and months, I will further explore how to have an effective voice in this conversation and look at the tools (and techniques) of the trade.

I would love to hear what you have to say!



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